When Botspot launched its groundbreaking full-body scanner Botscan NEO, the company needed a visual story that reflected both the technological precision and the intuitive user experience. Our task: to translate a highly technical product into an emotionally appealing visual narrative for marketing and brand presence. The focus of our storytelling was the experience: you step into the scanner, receive a perfect digital twin within moments, and require no specialist knowledge to do so. This emphasized the user-friendliness and technological sophistication.